Radio paints a picture

Radio is a better medium than TV for all but the biggest advertizers. And it need not cost anything. Good radio interview subjects (people) are in demand. You can be one of those in demand.

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Television depends a lot on color, movement, shock, drama and short grabby items to keep people interested. To a lesser degree it depends on sounds and words.

Radio can seem thin by comparison. However, if you learn to use it well, radio can offer far more drama and far more images than television at very little cost.

It is not just music or talk that translates well to radio.

You can use a lot of color, tone and timing on radio to set a scene that the listener will draw in their mind. This allows you to take them places they have never been.

The color and tone can just be in your voice to paint a mood - scary, warm, safe etc.

Or the color and tone can be visual to bring a scene to life for the listener.

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For example you could describe the scene of your recent travels not in narrative, but in
Imagine coming around a bend on your boat in the Murray River, tall river red gum trees thrust out of the bank and jut out over steep eroded cliffs. The river is muddy, slow and three metres below the top of the bank.

You look into the river and spot some old snags - huge branches that have broken off those river red gums and are now impeding the flow of the water.

One snag is moving. You look more closely. It's not a branch, but an animal swimming.

You look again, hardly believing your eyes.

Sure enough, crossing from the bank on the outside of the river bend to the sandy beach on the inside of the bend is a full-grown red kangaroo.

You watch as it walks out of the water on all fours then hops up the beach to graze on the grass that fringes the sand.


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Now most of us could not paint such a scene as quickly as that with a brush, nor with a suite of graphics software. The scene you paint in the listeners' minds could be something that sells your product, your service or your artwork. Or it could be a description of your product, such as: Of course, if you are promoting something audible, that may be what you use in your interview.

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And if you are promoting something inaudible or barely audible, then maybe you use silence to demonstrate how quiet your product is, such as



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Related info:

Some cautions when dealing with the media

Dealing with the Media workshop

Difference Drives Delivery

Simpler, easier radio interviews

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Summary
Radio can seem thin compared with TV, but if you use it well, radio can offer far more drama and images than television at very little cost.

Good radio interview subjects are in demand. You can be in demand.

Radio is a better medium than TV for all but the biggest advertizers. And it need not cost anything.



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This page was updated on December 27, 2007